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Monday, May 06, 2002

:: Deep Linking... and Space Links
Heard a piece on CNNfn regarding "deep linking", where content providers have their knickers in a twist over other sites linking stories that "bypass" the front page. The claim is that this is a copyright infringement. I don't quite get that leap, but the more obvious claim is that by providing a direct link to a story, the web surfer doesn't plow through four or five layers of the providing site's pages. The solution? Provider sites simply create a bypass to the bypass, redireting them to the front page... where of course, you can't find the story as you haven't a clue what section it is "really" in. This in fact has happened a number of times. Sometimes I just leave in frustration, sometimes I copy/paste the original link back into the browser, where the bypass won't redirect as I'm already on the "deep link's" front page. What I don't get is why internet advertising is considered "different" than print or TV. Why, on the internet, do they expect "click throughs"? The equivalent in print or TV is if I immediately drop what I'm doing and run to the phone to call Sprint and wander around there for a while. Or if I immediately fill out and send in every one of those annoying postcards that fall out of the magazines. People just don't do that. Why should it be different on the web? Just because I can? Stuff and nonsense. At any rate, that's about as huffy a scree as I can manage on such a lovely day. Just had a rogue snow-rain cloud pass by... it was all dark and drear when really enormous "flakes" of rain came pelting down. Just as quickly it spent itself and the sky is brilliant blue in the wide peeks through a few clouds. You must remember to look into the western sky tonight for this once a millenium grand planetary alignment (heads up a courtesy of Arch Crawford through the Pesavento grapevine). And while visiting space.com, be amazed by the new Hubble images... nature's pallet is vast and boundless in its imagination.

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